DESIGNED 2025
Where a token is fabricated
Tokenhub for Tally
Tokenhub is the place for organizations to deploy, distribute and manage their token.
1.Problem
Token sale sounds complicated
Deploying a token meant writing code, deploying smart contracts, and stitching together tools that never covered the full process.
Tokenhub was Tally's answer. The challenge: make a technically complex, legally consequential process feel like something a founder could complete alone.
2.New approach
AI could make it simpler
Instead of wireframes, the process started with Claude. Working from the PRD before a single screen was sketched.
The AI compressed weeks of research into something the whole team could work with and created the first version of the Flow Token Sale page.
Long form, oral conversations
Hours of conversation with Claude turned a dense PRD into a clear, opinionated flow — before a single frame was opened.
Building and more brevets
The AI drafted the information architecture, identified edge cases, and surfaced decisions that would have cost weeks in back-and-forth.
3.First encounter
The “let's move on to UI” mistake
The flow was mapped. The design system was ready. It felt like the hard part was done, so the team moved directly into high-fidelity UI.
Two weeks later, it became clear that was wrong. The prototype had the right information in the wrong experience. It felt like filling out a tax form.
4.User testing
User testing to the moon
A live guerrilla test with internal users who had deployed tokens before.
People who knew exactly where the real decisions lived and which ones had consequences that couldn't be undone.
What changed the design
- ✦Users skipped through things they didn't see as critical yet
- ✦Every step felt equally important. Nothing felt like a milestone
- ✦Not one step spelled out difficulty. Not reassuring. Not actionable
- ✦Milestones and phases that divide the process fell completely flat
5.Result
A step back to move forward
Same flow. Same technical requirements. Completely different experience.
A checklist instead of a quiz. Explicit confirmation at every consequential step. Milestones that divide the process into phases, reducing overwhelm, causing momentum. Prototype implemented with Claude was handed off to engineering. Ready to build.
There is a demo for you to try it →Pass: hubonchain
The best design decisions start with a good brief.
I'm ready for yours.